Overview

NPWS Education is dedicated to fostering lifelong learning for conservation. Our aim is to facilitate education that leads to a deeper appreciation and protection of our natural heritage. To achieve this, we sought a cost-effective solution to organize our extensive education materials while upholding the distinct visual identity of NPWS. It was crucial to ensure that all educational resources reflected positively on the NPWS brand.

Task

I collaborated with the NPWS Education team to understand their specific market needs in an educational context. My role involved creating a versatile site design that could be implemented at scale, either independently or in partnership with third parties. Additionally, I developed a strategic visual style guide and crafted templates for various assets such as posters and worksheets. The objective was to deliver high-quality materials that maintain brand consistency and integrity throughout the site.