Overview
The NSW Budget Papers serve as a vital resource for citizens, offering transparency into the allocation of taxpayer funds, unveiling new services, and tracking key performance indicators set by the NSW Government for the fiscal year 2023-24.
Task
My responsibilities encompassed extensive preparatory efforts, including coordinating with all NSW Government departments to gather imagery for the reports. This involved curating a diverse image library. Additionally, I oversaw the development of a new design style, drawing inspiration from our standard NSW Gov branding visual style guide, to ensure a unique and cohesive look for this project. Amidst challenges posed by collaborating with a new government unfamiliar with budget processes, I crafted all cover designs and oversaw the creation of the Overview section. Ensuring consistency across reports and covers, particularly in obtaining stakeholder agreement on imagery, proved to be the most challenging aspect. Throughout, I provided guidance on AI-driven photo retouching to optimize workflow efficiency and coordinated with the other designers to maintain alignment with the established design template.
Client NSW Treasury
Scope
Develop initial concept designs for consistent aesthetics across all publications and digital assets.
Design a comprehensive visual style guide deck to ensure brand uniformity.
Execute publication layout design to maintain visual consistency and accessibility.
Source and manage relevant images from various sources.
Manage stakeholder input throughout the design process.
Prepare print-ready artwork adhering to branding guidelines.
Ensure digital accessibility compliance with WCAG 2.1 standards for PDF versions.
Work extensive hours consistently over the 6-week process to meet project deadlines and ensure quality deliverables.
